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Updating some of your blog post images can help bring more traffic to your blog! I have been focusing on Pinterest lately, and I can say if you don’t use Pinterest in combination with your blog, you should rethink and start using Pinterest! It is a search engine (just like Google) where people go to look for things: recipes, DIY projects, gift guides, articles, almost anything…you name it! Bloggers who use Pinterest (including me) usually see majority of their blog traffic from Pinterest.
Have I convinced you yet? Either way, I came up with some tips to improve blog pictures. You could focus on the image dimensions for other social media platforms as well. I’ll cover ideas for Facebook, Instagram, and Pinterest.
I use Canva because it’s free and easy to navigate. It’s available as a phone app, but I prefer to use my laptop because there are more tools and options to work with. You start by picking a dimension under Canva‘s Create a Design:
- Facebook –>
- Social Media Posts: Facebook App (810px x 450px)
- Instagram –>
- Social Media Posts: Instagram Post (1080px x 1080px)
- Pinterest –>
- Social Media Posts: Pinterest Graphic (735px x 1102px)
- Blogging & eBooks: Infographic (800px x 2000px)
I like using the Facebook App image at the top of my blog post because it makes a great header, and when you share to Facebook it will usually pull this picture.
I may include the Instagram Post image somewhere in my blog post, but sometimes I only post it on Instagram. It depends on how many other pictures I have. For example, I took more than enough pictures for the Cilantro Lime Chicken & Rice Burrito recipe I did not need to include the Instagram Post image within the post.
I have been moving towards only using Infographic dimensions for pinnable images because I like the height and they do well getting re-pinned. However, I need at least two high quality photos for this dimension to look good, so if I only have one good photo I will still use the Pinterest Graphic. I have a mix of Infographic and Pinterest Graphic dimensions for recent updates I’ve done on my pinnable images:
Another thing you may notice in my image updates is I use consistent fonts and colors. When I first downloaded Canva, I was happy-go-lucky with making pins and didn’t focus on using the same fonts or colors. There are SO many of them, it was hard to keep track! Now that I’ve used Canva for a few months, I am more familiar with what fonts I like and use colors that look good with my blog. Most importantly, I stick to them! I would suggest:
- Narrow down 5 fonts you like
- Make sure font options are a mix of skinny, fat, cursive, upper-case, etc
- Never use more than 2 or 3 fonts per image
- Keep background and font colors consistent (at least within the same blog post)
I also upped my photo quality with better lighting by using a Photo Light Box. I didn’t realize how dark and shadowy my still-image photos were turning out until I compared before and after images side-by-side. This is was a big turning point!
Read Related: DIY Collapsable Photo Light Box
Another image trick I’ve been using lately is hiding the pinnable image in the post. This way it doesn’t show on the post, but if someone shares the post to Pinterest the pinnable image will be an option. I take pride in my pinnable images, so I like to include them in my posts. However, there are instances where I have multiple pinnable images for a post and hide all but one, or I create a new pin image and “keep” the old pin image hidden. I followed these easy hiding image directions: How to Hide an Image in a WordPress Post.
There are many other ways to update your blog post images, but what I shared has worked very well for me recently. My pins are being re-pinned 3x more and my blog traffic has increased 3x!